Why are Fitbits so expensive

Digital lifestyle

The share lost more than 13 percent after the trading hours. The company from San Francisco, known above all for its fitness tapes, was able to increase sales and profits significantly and far exceed the expectations of analysts. However, investors were worried that profitability was not keeping pace with growth. A key reason for this was a jump in marketing spending.

The fitness bands from Fitbit usually measure steps and calories consumed and now also the pulse, and a networked scale is also on offer. Despite the new competition from the Apple Watch computer clock, Fitbit increased sales year-on-year from 1.7 to almost 4.6 million devices. Sales jumped from $ 113.5 million to $ 400.3 million. The profit rose by almost a fifth to around 17.7 million dollars.

  1. Fitness wearables
    If you want to stay fit, you can get support from a variety of different wearables in all sizes, colors and shapes. We present selected fitness trackers, smartbands and smartwatches in our picture gallery.
  2. Fitbit Zip (approx. 50 euros)
    The fitness tracker entry-level model from Fitbit records steps, calories burned and the distance traveled. The device does not have to be worn on the wrist; instead, it can be attached to a belt, trousers or a bra. The Fitbit Zip is synchronized wirelessly via a USB dongle (supplied) using Bluetooth technology. Like all other smart wearables from Fitbit, the Zip allows coupling with many different Android, Apple and Windows Phone devices.
  3. Fitbit One (approx. 100 euros)
    Compared to the entry-level Zip model, the Fitbit One offers a few additional functions: sleep quality, hours of sleep and floors climbed can be monitored with the tracker, which is also attached via a clip. The silent alarm clock function is also worth mentioning. In terms of connectivity, the One uses the same technology as its smaller fitness tracker brother, the Zip.
  4. Fitbit Flex (approx. 100 euros)
    With the Fitness Tracker Flex, Fitbit also offers a bracelet that offers roughly the same functions as the "egg-shaped" trackers: steps, distance covered, calories burned, sleep time and quality, and an alarm function are on board. In addition, the Fitbit Flex can be programmed with a fitness goal, the achievement of which is signaled via LED lights.
  5. Fitbit Charge (approx. 130 euros)
    The Fitbit Charge Wearable combines the properties of a fitness tracker with those of a smartwatch. In addition to tracking steps, distance traveled, sleep, recording calorie consumption and an alarm function, the Fitbit Charge also offers an overview of daily statistics and time via its OLED display. The wearable can also be paired with smartphones to notify you of incoming calls.
  6. Fitbit Charge HR (approx. 150 euros)
    The Fitbit Charge HR Wearable offers the functions of the "normal" Charge - supplemented by a heart rate monitor.
  7. Misfit Shine ($ 100, about 86 euros)
    The Shine Activity Tracker from Misfit logs the number of steps, the calories consumed, the distances covered and also the duration and quality of sleep of its user. The synchronization runs via Bluetooth and works with Android, iOS and Windows devices. The Misfit wearable is waterproof to a depth of 50 meters. Another special feature of the Misfit Shine is that the wearable can be combined with different bracelets as well as with many other things. Misfit offers, for example, necklaces, shirts or sports socks in which the fitness tracker can be integrated.
  8. Swarovski Shine (from 140 dollars, approx. 120 euros)
    Activity and fashion-conscious women in particular should appreciate the opportunity to present their Misfit Shine as part of the Swarovski Shine Collection as a glitter-intensive accessory. The collection celebrated its premiere at CES 2015, and the necklaces and bracelets in various designs can already be pre-ordered.
  9. Garmin Vivofit 2 (approx. 130 euros)
    The Swiss from Garmin, who are primarily known for their navigation systems, now also offer wearables. This includes the Vivofit 2 fitness tracker, which analyzes steps, sleep and calorie consumption, and offers a time and stopwatch function. A heart rate monitor can also be retrofitted as an option. The Garmin wearable is only compatible with iOS and Android devices.
  10. Garmin Vivosmart (approx. 170 euros)
    The fitness tracker called Vivosmart is a wristband with an OLED display that basically offers the same functions as the Vivofit 2, with the difference that the Vivosmart wristband also displays smartphone notifications such as email, SMS or call information can.
  11. Sony Smartband SWR10 (approx. 80 euros)
    Sony also has wearables for sporty and active people in its range. The entry-level model goes by the somewhat clumsy name SmartBand SWR10, is waterproof to a depth of 1.5 meters and notifies you of new calls and messages via vibration. The music library and smartphone camera can also be controlled remotely. In addition, the Japanese manufacturer's SmartBand also covers the usual functions of a fitness tracker: step and calorie counters are on board, as is sleep monitoring. However, the wearable is only compatible with Android smartphones.
  12. Sony Smartband Talk SWR30 (approx. 160 euros)
    SmartBand Talk SWR30 is the right choice for those who like to make phone calls while exercising. This Sony wearable can also be used to make phone calls thanks to the integrated microphone and loudspeaker. Sleep and numerous activity tracking functions are also part of the capabilities of the wearable, which sits between the fitness bracelet and the smartwatch.
  13. Razer Nabu
    The US company Razer is best known for its gaming peripherals. For some time now, Razer has also been offering a wearable. The Nabu Smartband records steps, floors, distances covered, calories burned, time slept and personal goals. It is compatible with Android and iOS devices. The smart bracelet with its OLED display can also provide information about incoming calls and messages. A special feature of the Razer Nabu is the integration of telephone contacts and social networks: Nabu users can communicate with one another using "pulse" technology using gesture control - for example, they can make contacts using "high five". Interesting for the technically gifted: the Nabu is based on an open source platform.
  14. Razer Nabu X (approx. 60 euros)
    At CES 2015, Razer presented a significantly slimmed-down version of the Nabu. The Nabu X does not have a display, instead three LED lights are now shining on the smartband. Otherwise, the Nabu X has the same basic functions as its "big" brother without an X.
  15. Acer Liquid Leap (approx. 100 euros)
    With the Liquid Leap, Acer has a smartband in its range that offers touchscreen operation. Linked to an Android or Apple smartphone, the user is informed of upcoming appointments, calls or messages. The Acer Liquid Leap also records the number of steps, the distance covered and the calories burned. The music library can also be controlled.
  16. Jawbone Up Move (approx. 50 euros)
    "Back to the roots" is the motto of the Jawbone Up Move. The fitness tracker is deliberately kept simple and offers activity and sleep monitoring as well as the so-called "Smart Coach" function. The user's diet and exercise data are analyzed via a smartphone app in order to make recommendations for a healthier life in the next step. The clip tracker can only be linked to Android and iOS devices.
  17. Jawbone Up 24 (approx. 130 euros)
    The Up 24 smartband from Jawbone is worn on the wrist and - compared to the Up Move - also has an alarm function and an inactivity alarm.
  18. Jawbone Up 3 (approx. 180 euros)
    The top model among the Jawbone smartbands is called Up 3 and offers comprehensive body tracking. Heart rate, resting pulse, various sleep and activity phases are recorded by the Jawbone wearable. From the data obtained, the Up 3 calculates an individual training and nutrition plan.
  19. Xiaomi Miband (from 20 dollars, approx. 17 euros)
    The Chinese smartphone manufacturer Xiaomi, still largely unknown in this country, is an institution in Asia when it comes to smart, mobile technology. Xiaomi now also offers a smartband. The fitness tracker can be connected to Android smartphones and is based on minimalism in terms of design. The wearable records steps and consumed calories, has a vibration alarm function and reports - also via vibrations - incoming calls and messages to its owner.
  20. Pivotal Tracker 1 ($ 15, about 13 euros)
    The US manufacturer Pivotal currently offers its fitness wearable with the catchy name Tracker 1 exclusively on Amazon USA. The fitness band is compatible with Apple and Android devices and has an OLED display. There, steps and distances, calorie consumption, as well as the duration and quality of sleep are recorded and displayed as required. In addition, the Pivotal Tracker 1 also analyzes the body's fluid balance. If you believe the user reviews on Amazon.com, the fitness wearable from Pivotal is currently struggling with technical problems.
  21. LG Lifeband Touch (from approx. 100 euros)
    The Korean smartphone and TV gurus from LG also have a fitness tracker on offer. The bracelet, which is equipped with an OLED touch display, counts steps, saves running routes, measures speed, distances covered and heart rate. Calls and messages received on a paired Android or iOS smartphone are also reported to the user via the display, and the music library can also be controlled.
  22. Runtastic Orbit (approx. 120 euros)
    The Runtastic Orbit fitness band is limited to the essential functions of a fitness tracker and can be worn as a bracelet or as a clip. The wearable, waterproof to a depth of 100 meters, counts steps, measures calorie consumption and analyzes the sleep of its user. It is also gratifying that the Runtastic Orbit supports iOS and Android as well as Windows Phone devices.
  23. Digitsole 2 (199 euros)
    A new type of wearable at CES 2015 comes from the French startup Digitsole. The Digitsole 2 is a clever shoe insole. The networked sole not only offers the functions of a fitness tracker (step counting, route recording, calorie analysis), but also warms the feet if necessary via smartphone command. The Digitsole wearable is compatible with iOS and Apple devices.
  24. Fitlinxx Ampstrip
    Another relatively unconventional CES innovation is a smart plaster from Fitlinxx. The wearable is called Ampstrip, is attached directly below the chest with the help of a special adhesive and records heart rate, breathing, body temperature and posture, as well as sleep and stress levels, calorie consumption and steps. Due to the variety of the recorded data and its compact dimensions, the Fitlinxx smart plaster is particularly suitable for fitness junkies for whom watches, bracelets and clips are too imprecise and uncomfortable. The Fitlinxx Ampstrip was supposed to be launched in mid-2015. In mid-October, the people in charge at Fitlinxx announced on their website that the development of AmpStrip as a fitness product would be discontinued. Instead, the smart patch should now be used in medicine.
  25. Sony Smartwatch 3 (approx. 160 euros)
    Smartwatches not only convey a touch of "Knight Rider", they can also be used as fitness trackers. So also Sony's SmartWatch 3, which was presented at the CES in Las Vegas. The Android-based wearable offers telephone functions, voice and gesture control, music integration and GPS support. The smart watch is also compatible with Sony's in-house fitness app.
  26. Fitbit Surge (approx. 250 euros)
    Fitbit will soon also be offering the right wearable for hardcore fitness junkies. Correspondingly, the manufacturer went to work with the nomenclature: The "fitness superwatch" Surge offers all the functions of its sister models, adding a GPS tracker, an OLED touchscreen display and the ability to display SMS messages. The sports-oriented smartwatch will be available to order soon.
  27. Garmin Vivoactive (approx. 250 euros)
    The top wearable model at Garmin is called Vivoactive and is a full-blown smartwatch with a sporty focus. In addition to the familiar functions of its cheaper sister models, the smart watch also has integrated sports apps and GPS technology, among other things.
  28. Base Peak ($ ​​200, equivalent to approx. 170 euros)
    This smartwatch called Peak also comes from the USA. Manufacturer Basis advertises its wearable as "the ultimate fitness and sleep tracker". In terms of functions, however, the smart watch does not set itself apart from the competition: the competition also has step and distance counters, calorie and sleep phase recording and heart rate monitors up its sleeve.
  29. Alcatel Onetouch Watch (price unknown)
    With the Alcatel Onetouch Watch, communications giant TCL Communications presented an inexpensive alternative to the upcoming Apple Watch at this year's CES. In addition to various remote control options for a connected Android or iOS smartphone, the Alcatel wearable offers a touchscreen and can also be used as a fitness tracker thanks to heart rate measurement, step, sleep and calorie monitoring. The market launch should take place in the first quarter of 2015.
  30. Apple Watch (from 399 euros)
    With the Apple Watch, the manufacturer from Cupertino is also dedicating itself to the subject of wearables. Of course, the smartwatch can also be used as a fitness tracker. Thanks to the workout and activity app, active people who are enthusiastic about fitness should hardly be left to be desired.

Fitbit was the market leader in the connected wristband business in the first quarter. According to the analysis firm IDC, the company controlled around a third of the business. However, the Chinese challenger Xiaomi was able to conquer a quarter of the market with its significantly cheaper model. In addition, some industry watchers see the future in computer watches that offer more functions.

Even with the price discount to around 45 dollars, Fitbit shares would be more than twice as expensive as when they were listed in mid-June. Fitbit took just under $ 448 million at the time - almost 100 million more than originally planned. The money is to be used for research and development as well as possible acquisitions. (dpa / tc)