What are some failed projects from google

"Always tried. Always failed. Anyway. Try again. Fail again. Fail better."

This is how Samuel Beckett (1906–1989), Irish writer ("Waiting for Godot") put it, was awarded the Nobel Prize for Literature.

 Average reading time: approx. 3 minutes

Failure in and of itself is human and inevitable - on a large or small scale. If you never fail, you don't risk anything. If you don't dare, you won't gain anything. However, it is important to learn from failure and still remain courageous.

There are some successful projects that only made it to a shooting star after several attempts.

Apple gives us wonderful examples of this.

Steve's obsession with a cube

Steve Jobs (February 24, 1955– February 5, 2011), co-founder and long-time CEO of Apple Inc., had set himself in mind to bring a cube-shaped computer onto the market: the NeXTcube, to be precise.

This high-end workstation was technically way ahead of its time and gained fame for both looking fantastic and being used by Tim Berners Lee to invent the World Wide Web. Yup! The cybernet, the www!

Unfortunately, the NeXTcube was, among other things, too expensive to be a great commercial success. After just five years, Jobs' company NeXT stopped production after just 50,000 units had been sold.

The next attempt to get a computer cube among the people also failed.

The Mac Cube (Power Mac G4 Cube) was a radically stylish idea. A shapely, yet inconspicuous and quiet Power Mac. It got by with passive cooling, so that it made no noise except for that of the hard drive. Unfortunately, the higher price (design surcharge) compared to the G4 Macs customary at the time, the limited expandability and, last but not least, the acrylic housing, which tended to form unsightly cracks, prevented the Cube from gaining the popularity it deserved.

According to Apple, only 148,000 devices were sold. The Cube was discontinued after only a year, and Apple's already miserable share price continued to collapse.

The Cube is a wonderful computer that is ideally suited as a server and at the same time played a pioneering role in thermally demanding computer design.

It was not until the Mac Mini, a cube calculator for beginners disguised as a lunch box, that it began the triumphal march in 2005 - four years after the cube was discontinued - which its predecessors were denied.

The Mac Mini pursues a different strategy, it is not an elitist computer for aesthetes, no, it is aimed at consumers, beginners who already have a monitor and would like to have a Mac with it. Unobtrusively as he is, he hides on many desks. The Mac Mini is a rational decision, without complaint and discreetly, it simply hooks into the existing infrastructure. The only point of criticism is the lack of, but bearable, expandability of the RAM.

Incidentally, he inherited the operating system from Dice Grandpa, and it is still part of the basis of macOS, iOS, watchOS and tvOS today.

Newton inherits the iPhone and iPad

Before Apple presented the iPhone in 2007, which made it a huge success, there was a failed and now forgotten predecessor:

The Apple Newton (1993–1998) - if anyone remembers it. The Newton was a PDA, a personal digital assistant. So an iPhone without a phone. Or a small monochrome iPad that was operated with a stylus and handwriting recognition.

In times when MD players tried in vain to gain a foothold in the market after repeated attempts, the burning of audio CDs produced tons of empty cases and Swatch released watches that could be paged - Swatch Scall - such PDAs were mega-cool, because they were mega-dy and also , in relation to the benefits, mega expensive.

The Newtonian was a kid in the 90s, when cell phones were more clumsy than mobile and mere mortals didn't carry a phone or PDA with them.

The Newton didn't have a good reputation when it was first introduced: too expensive, too many weak points. That depended on the subsequent, improved devices.

When Steve Jobs came back to Apple in 1996, a little later he personally threw the Newton on the scrap heap of failed projects - to the disappointment of the fan base. But it doesn't matter in retrospect, because the idea of ​​a portable device - a pocket computer for everyone - was out of the bag. The Newton platform formed the basis of the iPod operating system, and the iPod in turn pioneered the iPhone, which ultimately did everything the Newton promised and more. In addition, the Newtonian concept, which introduced previously unknown functions, influenced both the iPhone and the operating system of Apple computers.

Even the stylus used to operate the Newton came back in 2015 as the Apple Pencil.

Google is doing everything right, right?

If you think that Google has achieved the position it now holds by always doing everything right, you couldn't be more wrong. Google is killing products all the time, and you've probably had touchpoints with some of them. Some return in a different form, may function, or are finally buried. Constant trial and error, failure and learning from mistakes are part of the corporate culture.


It pays to persevere and draw positive aspects from failure. What caused the failure? If the idea was good, maybe it was the unsuitable time, the medium, the target group.

Or, to conclude with another proverb:

"The master has failed more often than the student has ever tried."