Is the iPhone X innovative

Bad ranking: Has Apple lost its innovative strength?

At the beginning of each year, The Fast Company website publishes an overview of the 50th most innovative companies. In doing so, strategic decisions, new ideas and developments are taken into account. For 2017, Apple was able to hold its own against the competition for first place, but last year things looked very different. The Chinese technology platform Meituan Dianping made it to first place. Apple, however, has to make do with 17th place in 2018.

Apple's innovative strength is in the iPhone and iPad Pro

According to The Fast Company, Apple couldn't convince with the new iPhone XS or iPad Pro last year. Rather, it is the core of both products: the A12 Bionic. For the first time, a processor was manufactured using the 7 nanometer process, which simultaneously delivers so much power with low energy consumption. The Neural Engine supports artificial intelligence and helps, for example, to improve photos through machine learning.

But a powerful processor is not enough to be at the top of the list of the most innovative companies. In 2017, the A11 Bionic was a small part of the overall rating. The editors praised ARKit, the iPhone X, the improvements to Apple Music, CareKit and the artificial intelligence, which is mainly calculated on the device instead of the cloud.

If Ming-Chi Kuo's predictions for 2019 are correct, Apple could be ranked better again in the coming year.