Why do guys shy away
Baden-Baden - A study shows that girls between three and 13 watch television significantly longer than boys of the same age. The children prefer to watch TV on the weekend.
According to a study, girls sit longer in front of the television than boys. Daily TV consumption by girls between the ages of three and 13 increased by seven minutes to 102 minutes in the first quarter of 2010, according to a study by media control published on Friday. In contrast, boys in the same age group tuned in for an average of 95 minutes as in the same quarter of the previous year. "In the quarterly period since 1995, it was the first time that girls used the remote control more often than boys," noted media control.
The average TV consumption of the children was 99 minutes per day - on the weekend it is significantly more. According to the information, the most popular television day among underage viewers was Saturday (129 minutes), followed by Sunday (121 minutes) and Friday (107 minutes). The children particularly often sit in front of the television between 6 p.m. and 9 p.m.
The private broadcaster Super RTL achieved an average market share of 20.4 percent in the target group in the first quarter of the year, while the public broadcaster Kika achieved 16.1 percent. In the other places followed RTL (10.1 percent), NICK (9.4 percent) and ProSieben (9.1 percent). The most watched program during the period was “Yakari” on Kika. The comic series made it into the top ten children's ratings nine times. The Indian boy’s biggest competitor was “Our Sandman”, who also visits Kika on a regular basis. On February 1, around 830,000 children (market share: 42.1 percent) let him sprinkle dream sand in their eyes.
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