How Marketers Can Get Customer Feedback

Amazon Feedback Request email templates for product reviews

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Email can be an extremely useful tool to improve your rating. However, an effective email sequence can be difficult to master. Here are a few tricks of the trade.

Ask a knowledgeable Amazon seller and they will tell you that email marketing is a crucial tool in the tool belt. Email marketing helps sellers build customer loyalty and increase the chance of getting positive product reviews, which will hopefully lead to more sales.

But here's the thing, just sending emails by itself won't work. You need to develop the right strategy. Get valuable product reviews with the right feedback email request.

Email can be an extremely useful tool to improve your rating. However, an effective email sequence can be difficult to master. Here are a few tricks of the trade.

Ask a knowledgeable Amazon seller and they will tell you that email marketing is a crucial tool in the tool belt. Email marketing helps sellers build customer loyalty and increase the chance of getting positive product reviews, which will hopefully lead to more sales.

But here's the thing, just sending emails by itself won't work. You need to develop the right strategy. Get valuable product reviews with the right feedback email request.

Amazon guidelines

Before you start composing these emails, there are a few things you need to understand first. First, familiarize yourself with Amazon's guidelines for customer email. A violation of any of these aspects can result in your account being blocked or suspended from the Amazon platform:

  • You cannot offer an incentive in the form of a free or discounted product or other reward for a review.
  • You should not offer to provide a refund or refund of any kind after the customer leaves a review.
  • You cannot link to websites other than Amazon in your email templates.
  • Do not offer a coupon code to encourage future purchases of your products.
  • You shouldn't be asking for a positive review from a customer right away.
  • Try not to send to prevent unhappy customers from leaving a review and only encourage customers with a positive experience to leave a review.

Your rules can be strict, but ignoring them can put your business at risk. Simply put, You are not permitted to specifically request a positive product review or offer incentives in return for positive reviews.

Amazon recently introduced an option that allows buyers to unsubscribe from seller emails. If a buyer has indicated that they no longer want to hear from you, they can say so. This means that the only messages you can send to buyers should be directly related to a specific order.

Ask for feedback from the seller first

The potential ratings an email follow-up sequence can receive can have positive or negative effects on your posts. The better your reviews are, the better your product will look to customers.

Sometimes sellers are afraid to ask for reviews to avoid possible negative reviews. Another strategy you can implement is asking Amazon Seller Feedback as the first step. Seller feedback has a positive effect on your account and seems to affect the search algorithm and buy box in some ways.

Seller feedback can be used to filter negative customer experiences. It's easier to remove than product reviews, so you have a chance to keep your account healthy.

When should emails be sent?

If you are sure that you are not violating Amazon's terms, this is something to consider when to send the first email in your sequence. You don't want to spam the buyer with emails, it is counterproductive. Typically, your email sequence should contain two to three emails.

A typical email sequence might look something like this:

Email 1 - purchase confirmation: After an order has been placed and you have shipped it, you should contact the buyer to let them know. Make sure to include the buyer's name and the product purchased in the title of the email. This will likely increase your open rate. To increase customer satisfaction and engagement, consider adding some additional information like product guides or usage tips. Here is a template of what this first email could look like:

Hello [buyer's name]

My name is [your name] from [your brand]. Thank you for your purchase of

. We always strive to ensure that our products are exactly what you want. We hope you enjoy it.

There are many different ways that you can enjoy our product. To help you out, I've put together a quick guide of six great ideas that you may not have considered!

In the meantime you can check the progress of your order here [order link]

We will be in touch shortly to make sure everything is going well with your product. However, if you have any questions, please do not hesitate to contact us. [Include customer service contact links]

Email 2 - Order Tracking: Send this email a few days or a week after you expected the product to arrive. This gives the buyer the opportunity to get to know the product. The exact time of this email depends of course on the product itself. In some cases the buyer has an immediate feel for the product, in other cases it may take longer. Use your discretion.

Here is a possible template for this email:

Hello, it's [your name] from [your brand]. Our records show that your product was successfully delivered a few days ago. We hope you enjoy it.

We only have one question: what do you think of that?

As you know, the Amazon community relies on people like you to provide feedback on the purchases they have made. This helps us to further improve our product and gives other buyers more information when making a purchase decision.

If you have the time, you can leave a product review here. [Link to product review].

If you have any problems with your product, please do not hesitate to contact us and we will fix the problem as soon as possible. [Include customer service contact links]

Email three - The final follow-up: In many cases, two emails are enough to receive a product review. However, it may be worth sending a third email a few weeks after delivery.

It could look something like this:

Dear [buyer name], it is [your name] from [your brand]. It has been some time since you received yours

. We hope you still enjoy it, but if you have any questions don't hesitate to get in touch.

A few moments of your time to leave a quick product review go a long way in helping other buyers make a decision about our product.

You can leave a product review under [Link to product review].

Of course, these are only suggested email templates and preliminary planning suggestions. Different approaches can work for different products or different types of buyers. Automating this sequence can make it easier to send emails while allowing you to better track the data to determine what works best for you.

Other Things to consider

There is more to a successful email sequence than timing. Layout, call-to-action, and color can all play an important role in the success of your campaign.

Color options:

Humans are visual animals and we respond to color in many different ways. Some of these responses have a root in our natural instincts so they are easy to predict.

Marketers know very well that they have been using color to influence buying decisions for decades.

For example, red is known as a "buying color". It evokes feelings of passion, anger, and desire. It spurs us to act. If you highlight areas of the email in red where a buyer should take a certain action, e.g. For example, clicking a link is often very effective.

Orange and yellow are eye-catching colors. Again, these colors are great for drawing attention to a specific area. Black suggests luxury, all in green, purity, freshness and nature. Choose your colors based on your specific goals.

Track the metrics

One of the last things to consider is the metrics. You need to understand the performance of your email in order to optimize your strategies.

A software tool like FeedbackWhiz can help track your email open rates and test your subject lines via A / B. You can track this information for an entire campaign or for specific emails. Low open rates (below 20%) can indicate that your emails are failing to connect with buyers.

Once you know how many emails to send, when to send them, what to look like, and how they are performing, you can make the adjustments necessary to be successful on Amazon. Successful product review request emails result in more product reviews, higher ratings, more sales, and more money in your pocket. [/ Vc_column_text] [/ vc_column] [/ vc_row]